Strategy

Our strategy will be built on the following pillars :

Client Acquisition
By providing excellent customer service, personalized advice, and transparent communication in parallel to retaining existing clients
Innovation and Product Development
Develop innovative investment products that address market gaps or offer unique features
Distribution Channels
Expand distribution channels to reach a wider audience. This includes partnerships with financial investors and developing digital platforms and digital onboarding

PFI Asset Management aims to implement an ambitious growth strategy that ultimately results in sustainability & financial inclusion in line with Egypt’s vision 2030 through implementing a fully fledged Investment platform run by an experienced team of investment professionals that provide the most innovative products and unique services.

Our Philosophy

Maximizing Client Returns: Providing superior investment performance and maximizing the returns on client investments while managing risk.
A Client-Centric Approach: Offering personalized and professional financial advice and investment strategies tailored to meet the unique goals and risk tolerance of each client.
Fiduciary Responsibility: Acting in the best interest of clients, maintaining a high level of integrity, transparency, and ethical standards.
Innovation and Adaptation: Continuously innovating and adapting investment strategies to align with changing market conditions and emerging opportunities.
Long-term Relationships: Building and maintaining long-term relationships with clients through trust, performance, and exceptional service.
Protecting the client’s interests through adhering to a rigorous code of ethics and standards of professional conduct.

Investment Approach

A long-term value proposition: The ability to look beyond short-term events and take longer-term views can help investors achieve better results. Though “buy and hold” doesn’t mean “buy and ignore.” Continuous review and active management of the portfolio is crucial for capital preservation and wealth.
Consistency is key: Deliver consistent, strong investment performance across various asset classes. Oscillating ranking vs peers is not only what we aim for . We believe that a superior record is best built on a consistent top quartile performance vs peers rather than a mix of great successes and failures.
Achieve the highest possible alpha and risk adjusted returns.
Strong emphasis on cost discipline. Costs can be a drag on performance if not well controlled
Combining top down and bottom up strategies for optimal results; we believe that adopting a single investment approach is not realistic.
Client Engagement: Our team will provide the best client services, maintaining frequent contact and visits to our clients to discuss market developments and portfolio performance.

Equities

Fixed Income

The team adopts the necessary tools to value and analyze the potential investment idea either through Top –Down Approach or Bottom up Approach

Fundamental Analysis : Financial statements - Valuation Metrics(Multiples)-Growth Potential

Quantitative Analysis: Financial Models, Risk Assessment

Qualitative Analysis Management team, Competitive Position, Regulatory environment

Portfolios are built and actively managed to maximize value. Stock weightings are predominantly determined based on the quality of the investment idea, upside potential & the team’s conviction

Tracking: Monitor the performance against benchmarks objectives

Attribution Analysis Determine the source of Performance

Defining the goals of the fixed income portfolio with our client;

(income generation, capital preservation, total return), in parallel Identify any constraints, such as risk tolerance, investment horizon, liquidity needs, regulatory requirements, and specific client mandates.

Macro Analysis: Evaluate macroeconomic factors, including interest rates, inflation, economic growth, and monetary policy.

Market Conditions: Assess the current market environment, credit spreads, yield curves, and sector trends.

Forecasting: Develop economic forecasts and interest rate outlooks to guide investment decisions.

Fundamental Analysis: Conduct detailed analysis of individual issuers; including financial soundness, credit ratings, and business outlook.

Valuation: Assess the fair value of securities relative to their current market prices to identify attractive investment opportunities.

Relative Valuation: Compare securities within and across sectors to find the best risk-adjusted returns

Diversification: Build a diversified portfolio to spread risk across various issuers, sectors, and maturities.

Liquidity Management: Ensure adequate liquidity to meet withdrawals and take advantage of new opportunities.

Risk Management: Implement risk management techniques, such as credit limits, duration limits, and scenario analysis.

Investment Approach